Quiet Island Books



The Marketing Glossary
The Marketing Glossary
Formats: | Print |eReader |
Immediately grasp and apply the essential concepts and techniques of marketing and sales using this combination dictionary, encyclopedia, and how-to guide. Newly updated as a digital e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its new digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. With its detailed, lucid articulation of key terms, you're assured of a thorough understanding of the concepts that really matter. For example, if you look up "marketing plan," you're going to get a lot more than you expected. You won't find just a one-sentence definition. You'll discover instead a complete explanation of what a marketing plan is and how one is structured and developed. Whether you're a business developer who needs fast information about an area outside your own specialty or a professional from another discipline entirely who wants to grasp the marketing basics, you'll find in this e-book virtually everything you need to know.

Formats Available:


PrintPrint
29.95
eReadereReader
29.95
Palm handhelds, Pocket PCs, Symbian SmartPhones, PCs, Macs

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